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#1 Post Graduation Program

Full Stack Development: Mastering Both Frontend and Backend for Web Success

Fastrack your digital marketing career with our 11-month Postgraduate Program.

MBA-Level | AI-Driven Curriculum | 3-Month Mandatory Internship
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What Will You Learn

  • Duration: 60 minutes
    Mode: Offline
    Live Session: 60 minutes
    Project: 20+

Module-1: Marketing Foundation

History of Marketing 5.00 Min Traditional vs. Digital Marketing 13.00 Min

Module-2: Digital Marketing Ecosystem

The Current Opportunity 5.00 Min Digital Marketing Channels 13.00 Min Careers in Digital Marketing 13.00 Min

Module-3 : Digital Consumer Behaviour

Digital Consumer Journey 5.00 Min Understanding Online Business Goals 13.00 Min

Module-4 : Digital Visibility Strategy

Website Planning 5.00 Min Local Visibility 13.00 Min Social Media Visibility 13.00 Min

Module-5 : Online Lead Strategy

Need of Online Advertising 5.00 Min Types of Online Ads 13.00 Min Media Buying Principles 13.00 Min Nurturing & Lead Funnels 13.00 Min

Module-6 : Graphic Designing For Business

Graphic Design Fundamentals 5.00 Min Designing-Marketing Kits 13.00 Min Designing Online Documents 13.00 Min Nurturing & Lead Funnels 13.00 Min

Module-7 : Video Creation Strategy

Video Creation Strategy 5.00 Min Importance of Video Marketing 13.00 Min Types of Online Videos 13.00 Min Building Explainer Video Scripts 13.00 Min Live Exercise: Creating Explainer Videos 13.00 Min YouTube Marketing 13.00 Min Customizing YouTube Channel 13.00 Min YouTube Profile & Post Best Practices. 13.00 Min Live Exercise: YouTube Customization & Upload 13.00 Min

Module-8 : Building Your Business Website

Buying Domain & Hosting 5.00 Min 208Understanding C-panel 13.00 Min Installing Wordpress 13.00 Min Customizing Theme 13.00 Min Building Home Page & Blog 13.00 Min Adding One Squeeze Page 13.00 Min Customizing Menu 13.00 Min Customization Practice & Doubt Session 13.00 Min

Module-9 : Social Media Optimisation For Business

Social Media Introduction 5.00 Min Exploring Different Social Media Networks 13.00 Min Optimizing Your Facebook Pages For Business 13.00 Min Optimizing Businesses Presence on Twitter 13.00 Min Linkedin Profile Optimization 13.00 Min Instagram Marketing 13.00 Min

Module-10 : Search Engine Optimization

What is SEO 5.00 Min Keyword Selection & Mapping 13.00 Min Content Optimization 13.00 Min On Page SEO & HTML Tag Optimization 13.00 Min Off Page SEO & Link Building 13.00 Min Local SEO 13.00 Min

Module-11 : Web Analytics & Traffic Reporting

Setting Up Google Analytics 5.00 Min Overview of Key GA Reports from Existing 13.00 Min Other Analytic Tools 13.00 Min Live Exercise: Analytics Report Audit 13.00 Min

Module-12 : Online Advertising & Google Ads

Introduction to Paid Marketing 5.00 Min Programmatic & Direct Ads 13.00 Min Introduction to Search Ads 13.00 Min Google Ads Search (PPC) Advertising 13.00 Min Search Campaign Best Practices 13.00 Min

Module-13 : Landing Page Optimisation

Anatomy of Landing Page 5.00 Min Strategizing Landing Page-Live 13.00 Min

Module-14 : Video Advertising

Interduction to Video Advertising 5.00 Min Video Ad Compaign-Live Wilkthrough 13.00 Min

Module-15 : Email Marketing

Importance of email marketing 5.00 Min How to write effective mails 13.00 Min Email Strategy Creation 13.00 Min Email Marketing Tool 13.00 Min Email reporting & analysis 13.00 Min

Module-16 : Remarketing & Rebranding

Cookie vs Data Based Remarketing 5.00 Min Setting Up Remarketing Pixel 13.00 Min Display Remarketing Campaign-Live Walkthrough 13.00 Min Search Remarketing Campaign-Live Walkthrough 13.00 Min

Module-17 : Inbound Marketing

What is Inbound Marketing 5.00 Min How to Generate Content Ideas 13.00 Min Building Content Calendars 13.00 Min Content Repurposing 13.00 Min

Module-18 : Web Content Writing

Content Writing Essentials & Tools 5.00 Min Content Writing For Business Websites 13.00 Min Content Writing For Ecommerce Website 13.00 Min Copywriting vs. Content Writing 13.00 Min

Module-19 : E-commerce & Marketplace Marketing

E-commerce on Social Media Platforms 5.00 Min Setting Up Your E-commerce Store 13.00 Min Selling on Marketplaces 13.00 Min E-commerce Store Marketing 13.00 Min

Module-20 : Personal Branding & Influencer Marketing

What is Personal Branding & Influencer Marketing 5.00 Min Key Personal Branding Platforms 13.00 Min Personal Branding 60 Days Roadmap 13.00 Min Making Money with Digital Products 13.00 Min

Module-21 : Affiliate Marketing & Google Adsense

Introduction to Online Maney Making 5.00 Min Introduction to Affliate Networks & Payment Models 13.00 Min Signing up for Affiliate Programs Selecting an Offer 13.00 Min Eaming With Google Adsense 13.00 Min

Module-22 : Interview Process & Preparation

Placement Process Introduction 5.00 Min Building Freelancing Profile 13.00 Min Understanding your Career Path 13.00 Min Ensuring your Skil Proficiency 13.00 Min How a Great CV Looks Like 13.00 Min Live Exercise: Creating Customized Cover Letters 13.00 Min Mock Interviews 13.00 Min

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Get Certified and Grow your career

You will receive a certificate from ESS Institute for completing the Digital Marketing course that will help you find the most relevant jobs like...

  • Digital Marketing Manager
  • SEM Manager
  • SEO Specialist
  • Social Media
  • Content Manager
Digital Marketing Certificate
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Frequently Asked Questions

Digital Marketing Introduction
Introduction to the fundamentals of digital marketing.
Digital Marketing vs. Traditional Marketing
Comparing digital marketing strategies with traditional methods.
WordPress Website Development
Learn how to develop and manage websites using WordPress.
Search Engine Optimization (SEO)
Techniques to optimize content and improve search engine ranking.
Google Search Console
Using Google Search Console for monitoring and enhancing SEO.
Google Ads
Creating and managing Google Ads campaigns.
Google Analytics 4
Learn to analyze website traffic with Google Analytics 4.
Google Tag Manager
Setting up and managing tags with Google Tag Manager.
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