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Courses Curriculam

Introduction to Full Stack Development
  1. Introduction to Full Stack Development
    • What is Full Stack Development?
    • The role of a Full Stack Developer
    • Overview of the tools and technologies used in Full Stack Development
  1. 1. Tools Overview
    • Integrated Development Environments (IDEs) (Eclipse, IntelliJ IDEA, VS Code)
    • Version Control (Git, GitHub/GitLab)
Front-End Development (HTML, CSS, JavaScript)
  1. HTML5
    • Structure of a web page (head, body, footer, etc.)
    • Forms, input elements, and validation
    • Semantic HTML elements
  1. 1 CSS3
    • Box Model, positioning, and layout (Flexbox, Grid)
    • Responsive Design with Media Queries
    • CSS Preprocessors (SASS/SCSS)
  1. 2 JavaScript (ES6 and Beyond)
    • Basic Syntax and Operators
    • Functions, Loops, Conditionals
    • DOM Manipulation
    • Events Handling
    • JSON (JavaScript Object Notation)
    • Error Handling (try/catch, throw)
    • ES6 Features (Arrow Functions, Destructuring, Template Literals, Modules)
  1. 3 Responsive Web Design
    • Mobile-first approach
    • Frameworks (Bootstrap, Materialize CSS)
  1. 4 Asynchronous JavaScript
    • Promises, Async/Await
    • Fetch API and AJAX
Java Core (Foundational Java for Backend Development)
  1. Object-Oriented Programming (OOP) in Java
    • Understanding the concepts of class and object in Java.
    • Creating objects and defining class constructors.
    • Instance variables and methods, access modifiers (public, private).
  1. 1.Inheritance and Polymorphism
    • Inheritance: Extending classes, code reusability, method overriding.
    • Polymorphism: Method overloading, method overriding, runtime polymorphism.
    • The super keyword and calling parent class methods.
  1. 2.Encapsulation
    • Data hiding using private access modifiers.
    • Getters and Setters for encapsulating class fields.
    • Access Control: public, protected, default (package-private), and private.
  1. 3.Abstraction
    • Abstract classes and interfaces.
    • Differences between abstract classes and interfaces.
    • Abstract methods and providing implementations in concrete classes.
    • The use of default methods in interfaces.
  1. 4.Constructor Overloading and Overriding
    • Defining multiple constructors in a class (constructor overloading).
    • Constructor chaining and the use of this() and super().
Core Java Libraries
  1. Collections Framework
    • List: ArrayList, LinkedList.
    • Set: HashSet, TreeSet, and LinkedHashSet.
    • Map: HashMap, TreeMap, LinkedHashMap.
    • Queue: PriorityQueue, LinkedList.
    • Iterator: Traversing and modifying collections.
    • Comparable vs Comparator: Sorting collections using natural ordering or custom comparator.
  1. 1 Java Streams (Java 8+)
    • Streams API: Working with collections using streams.
    • Intermediate operations: map(), filter(), flatMap(), distinct().
    • Terminal operations: collect(), reduce(), forEach().
    • Lambda expressions: Simplifying code by using anonymous functions.
    • Collectors: Grouping, partitioning, and collecting data.
  1. 2 Generics
    • Using generic types to create reusable, type-safe collections.
    • Wildcards in generics: ?, ? extends, ? super.
  1. 3 Utility Classes
    • Collections and Arrays utility methods: sorting, reversing, shuffling.
    • StringBuilder and StringBuffer for efficient string manipulation.
    • Working with Optional to avoid NullPointerException.
Exception Handling
  1. Basics of Exception Handling
    • try-catch-finally blocks for handling exceptions.
    • Checked exceptions (e.g., IOException, SQLException) vs Unchecked exceptions (e.g., NullPointerException).
    • throw and throws keywords for custom exceptions.
  1. 1 Creating Custom Exceptions
    • Extending Exception or RuntimeException to create custom exceptions.
    • Using @Override annotation for custom exception handling methods.
  1. 2 Handling Multiple Exceptions
    • Multi-catch exception handling: catch (IOException | SQLException e).
    • Using try-with-resources for automatic resource management (e.g., InputStream, OutputStream).
  1. 3 Exception Propagation
    • How exceptions propagate through methods and classes.
    • Declaring exceptions in method signatures using throws.
Memory Management in Java
  1. Understanding Memory in Java
    • The heap and stack in Java.
    • Object creation and memory allocation.
    • Garbage collection: How the JVM handles memory cleanup.
  1. 1 Garbage Collection
    • How Java's garbage collector works.
    • Generational garbage collection: Young, Old, and Permanent generations.
    • Manual memory management with System.gc() and finalize(), though the latter is deprecated.
  1. 2 Memory Leaks and Performance Optimization
    • Identifying and fixing memory leaks in Java applications.
    • Using profiling tools to analyze memory usage.
    • Soft references, Weak references, and Phantom references.
Java Input/Output (I/O)
  1. Working with Streams
    • Byte Streams: FileInputStream, FileOutputStream.
    • Character Streams: FileReader, FileWriter, BufferedReader, and BufferedWriter.
    • Using InputStream and OutputStream for file handling
  1. 1 Serialization and Deserialization
    • Understanding Java serialization and deserialization concepts.
    • Implementing the Serializable interface.
    • Writing objects to files and reading them back.
  1. 2 NIO (New I/O)
    • NIO (java.nio): Path, Files, FileChannel, and ByteBuffer.
    • Using Selectors for non-blocking I/O.
    • AsynchronousFileChannel for asynchronous file operations.
Multithreading and Concurrency
  1. Basics of Multithreading
    • Creating and starting threads by extending Thread or implementing Runnable.
    • Thread lifecycle: New, Runnable, Blocked, Waiting, Terminated.
    • Thread synchronization using the synchronized keyword.
  1. 1 Thread Communication
    • Wait, Notify, and NotifyAll methods for inter-thread communication.
    • Deadlock prevention strategies.
  1. 2 Executor Framework
    • Managing threads with the ExecutorService.
    • Creating thread pools: FixedThreadPool, CachedThreadPool, ScheduledThreadPoolExecutor.
    • AsynchronousFileChannel for asynchronous file operations.
  1. 3 Advanced Concurrency
    • Locks: ReentrantLock, ReadWriteLock, and Semaphore.
    • ForkJoinPool: Efficient parallel processing.
    • Working with CountDownLatch, CyclicBarrier, and ExecutorCompletionService.
7. Java 8+ Features
  1. Lambda Expressions
    • Lambda syntax: (parameters) -> expression.
    • Using Lambda expressions with functional interfaces like Runnable, Comparator, Function, Predicate, etc.
Social Media Analytics and Reporting
  1. Lambda Expressions
    • Lambda syntax: (parameters) -> expression.
    • Using Lambda expressions with functional interfaces like Runnable, Comparator, Function, Predicate, etc.
  1. 1 Stream API
    • Stream operations: filtering, mapping, reducing, collecting.
    • Using streams for functional-style data processing.
  1. 2 Default and Static Methods in Interfaces
    • Default methods in interfaces to provide method implementations.
    • Static methods in interfaces.
  1. 3 Optional Class
    • Using Optional to handle potential null values and avoid NullPointerException.
  1. Date/Time API (java.time)
    • LocalDate, LocalTime, LocalDateTime, and ZonedDateTime.
    • Working with DateTimeFormatter for formatting and parsing date and time.
Database Development (SQL & NoSQL)
  1. SQL Databases (MySQL/PostgreSQL)
    • Relational Database Concepts (Tables, Keys, Indexes)
    • CRUD Operations (Create, Read, Update, Delete)
    • SQL Joins (INNER JOIN, LEFT JOIN)
    • Stored Procedures, Triggers, and Views
Social Media Trends and Best Practices
  • Trends and Innovations in Social Media
  • Ethics and Privacy in Social Media Marketing
Social Media Automation and Tools
  • Automation Basics and Best Practices
  • Top Tools for Social Media Management
  • Monitoring and Social Listening Tools
Real-World Social Media Project
  • Final Project
  • Performance Review and Presentation

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You will receive a certificate from ESS Institute for completing the Digital Marketing course that will help you find the most relevant jobs like...

  • Digital Marketing Manager
  • SEM Manager
  • SEO Specialist
  • Social Media
  • Content Manager
Digital Marketing Certificate

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Frequently Asked Questions

What does a Social Media Expert do?
A Social Media Expert helps brands grow their online presence, engage with their audience, and drive traffic to their website. This involves creating content, managing social media accounts, running ad campaigns, analyzing performance, and building community engagement.
Why is social media important for my business?
Social media allows businesses to connect directly with their target audience, increase brand visibility, and drive sales. It also helps build brand loyalty and provides valuable customer insights.
Which social media platforms should my business be on?
The right platforms depend on your target audience and business goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. We can help identify which platforms are most relevant to your brand.
How often should I post on social media?
Posting frequency varies based on the platform and audience engagement. Typically, consistency is more important than frequency. We’ll create a content calendar that maximizes engagement without overwhelming your audience.
What type of content will you create for my brand?
We create a mix of content based on your goals—this may include images, videos, stories, infographics, and articles. We ensure the content aligns with your brand voice and resonates with your audience.
How can social media improve my brand’s customer service?
Social media provides a direct communication channel with your customers, allowing for quick responses to questions and concerns. Prompt, friendly responses improve customer satisfaction and build loyalty.
How do you measure the success of social media campaigns?
We measure success using metrics like engagement rate, follower growth, reach, website traffic, and conversions. We provide regular reports to track progress and adjust our strategies as needed.
What is paid social media advertising, and do I need it?
Paid social media advertising involves creating ads on platforms like Facebook, Instagram, or LinkedIn. It’s an effective way to reach a larger audience, target specific demographics, and drive more conversions. We can help determine if paid advertising is right for your business.
How do you handle negative comments on social media?
We respond to negative comments professionally and empathetically. Addressing issues openly and offering solutions can turn criticism into an opportunity to showcase excellent customer service.
How long does it take to see results from social media efforts?
Building a loyal social media following and seeing significant results usually takes time—typically 3-6 months of consistent effort. Some campaigns, however, can drive immediate engagement or traffic depending on their goals.
Do you offer social media strategy consultations?
Yes, we offer consultations to help businesses create effective social media strategies. Whether you need a full social media plan or advice on specific platforms, we’re here to help.
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