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Boost up Program for Mastermind & Growth Hack

Search Engine Optimization Expert Certification

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Course Duration- 180 Hours | Internship Plus


Course Objectives:

    Grasp the basic concepts of SEO, including how search engines work, crawling, indexing, and ranking.

    Learn to identify and analyze keywords that drive organic traffic and optimize content for search intent.

    Develop strategies for building high-quality backlinks and enhancing domain authority through ethical practices.

    Gain knowledge in optimizing website performance, improving site speed, and mobile compatibility.

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Industry Readiness Certification Programs

Search Engine Optimization Expert Certification

An SEO certification is a credential that signifies a person's proficiency in Search Engine Optimization (SEO). It is often awarded after completing an online course or training program that teaches essential skills such as optimizing websites, improving search rankings, and analyzing web traffic. This certification combines theoretical understanding and practical applications of Search Engine Optimization (SEO) to prepare participants for success in the dynamic digital marketing landscape.

This Course is Suitable For
  • Beginners: Basic computer literacy is sufficient to start learning SEO concepts and strategies. No prior marketing or technical experience is required.
  • Students and Professionals:Ideal for individuals looking to enhance their digital marketing skills or transition into an SEO-focused career, including marketers, content creators, and business owners.
  • Career Changers: Perfect for professionals from non-tech backgrounds who want to pivot into digital marketing and learn effective SEO practices to boost online visibility and drive organic traffic.

Course Syllabus Highlights:

Module 1: Introduction to SEO
  • What is SEO?
  • Importance of SEO in digital marketing
  • How search engines work (Crawling, Indexing, Ranking)
  • SEO vs SEM vs SMM
Module 2:Keyword Research
  • Importance of keywords in SEO
  • Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs, etc.).
  • Types of keywords (short-tail, long-tail, LSI keywords)
  • Competitive analysis for keywords
Module 3: On-Page SEO
  • Title tags, meta descriptions, and headers (H1, H2, H3)
  • Keyword optimization (content and tags)
  • Image optimization (alt tags, file names)
  • Internal linking strategies
  • Content creation and optimization
Module 4:Technical SEO
  • Website speed optimization (Core Web Vitals)
  • Mobile-friendly optimization (Responsive design)
  • HTTPS and SSL security
  • XML sitemaps and robots.txt
  • Canonical tags and URL redirection (301/302)
  • Fixing crawl errors using Google Search Console
Module 5: Off-Page SEO
  • Link building techniques (Guest blogging, outreach)
  • Importance of backlinks in SEO
  • Types of backlinks (dofollow vs nofollow)
  • Social media signals for SEO
  • Local SEO (Google My Business, citations, reviews)
Module 6: Content Marketing and SEO
  • Content strategy development
  • Blogging for SEO
  • Evergreen vs trending content
  • Content distribution and promotion
  • Understanding E-A-T (Expertise, Authority, Trustworthiness)
Module 7:Analytics and Reporting
  • Setting up and using Google Analytics
  • Setting up and using Google Search Console
  • Understanding key SEO metrics (CTR, Bounce Rate, DA/PA, etc.)
  • Tracking rankings and organic traffic
  • Generating SEO reports for clients
Module 8: SEO Tools and Resources
Overview of SEO tools:
  • Google Analytics and Search Console
  • Ahrefs, SEMrush, Moz
  • Screaming Frog, Yoast SEO, and Rank Math
  • How to use these tools effectively
    • Hands-on Projects
    • Keyword research for a website
    • Conducting an SEO audit
    • On-page and off-page optimization for a sample website
    • Preparing an SEO strategy for a client
    Assessment and Certification
    • Quizzes after each module
    • Final project evaluation
    • Certification upon successful completion

    What You'll Learn?

    • SEO Fundamentals and Core Concepts
    • Keyword Research and Analysis
    • On-Page Optimization
    • Technical SEO
    • Off-Page SEO and Link Building
    • Content Strategy for SEO
    • SEO Tools and Resources

    Why Industry Demands of this Course ?

    Increasing Online Presence and Competition

    Cost-Effective Marketing Strategy

    The Rise of E-Commerce and Digital Transformation

    Constant Evolution of Search Engine Algorithms

    High Demand Across Industries

    High Demand Across Industries

    Demand for Local and Mobile SEO Experts

    Measurable Impact on Business Goals

    Career Growth Opportunities

    Key Features

    • Comprehensive Curriculum
    • Industry-Relevant Training
    • Hands-On Practice
    • Expert Instructors
    • Certification Recognition
    • SEO Tool Mastery
    • Performance Tracking
    • Flexible Learning Options
    • Community Support
    • Career Opportunities

    Best Project Training in Search Engine Optimization Expert Certification

    Keyword Research Project

    On-Page SEO Optimization

    Content Creation and Strategy

    Technical SEO Audit

    Local SEO Optimization

    SEO for E-commerce

    FAQ

    What is the SEO Expert Certification?

    The SEO Expert Certification is a specialized program designed to provide comprehensive knowledge and skills in search engine optimization techniques. It covers essential aspects such as keyword research, on-page and off-page optimization, technical SEO, and analytics.

    Who is this certification for?

    What are the prerequisites for enrolling in the certification?

    What topics are covered in the certification?

    How is the course delivered?

    Can I start my own SEO consulting business after certification?

    What Our Students Say

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    managing director

    How much will it cost, make it original just do what you think. I trust you, and i love it, but can you invert all colors?, yet in an ideal world. Can you make pink a little more pinkish it looks a bit empty try to make.

    Esther Howard

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    managing director

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    Kathryn Murphy

    Web Designer

    I really think this could go viral. I think this should be fairly easy so if you just want to have a look we need to make the new version clean and sexy that will be a conversation piece. I'll know it when i see it can.

    Sarah Albert

    managing director

    How much will it cost, make it original just do what you think. I trust you, and i love it, but can you invert all colors?, yet in an ideal world. Can you make pink a little more pinkish it looks a bit empty try to make.

    Esther Howard

    Ethical Hacker

    I really think this could go viral. I think this should be fairly easy so if you just want to have a look we need to make the new version clean and sexy that will be a conversation piece. I'll know it when i see it can.

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    Sarah Albert

    managing director

    How much will it cost, make it original just do what you think. I trust you, and i love it, but can you invert all colors?, yet in an ideal world. Can you make pink a little more pinkish it looks a bit empty try to make.

    Esther Howard

    Ethical Hacker

    Nullam dignissim, ante scelerisque is euismod fermentum odio sem semper is erat, a feugiat leo urna eget eros. Duis Aenean a imperdiet risus. Aliquam pellentesque nisi dui eget dapibus enim ornare eu morbi.

    Kathryn Murphy

    Web Designer

    I really think this could go viral. I think this should be fairly easy so if you just want to have a look we need to make the new version clean and sexy that will be a conversation piece. I'll know it when i see it can.

    Sarah Albert

    managing director

    Nullam dignissim, ante scelerisque is euismod fermentum odio sem semper is erat, a feugiat leo urna eget eros. Duis Aenean a imperdiet risus. Aliquam pellentesque nisi dui eget dapibus enim ornare eu morbi.

    Kathryn Murphy

    Web Designer

    I really think this could go viral. I think this should be fairly easy so if you just want to have a look we need to make the new version clean and sexy that will be a conversation piece. I'll know it when i see it can.

    Sarah Albert

    managing director

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