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Meta & Google Ads
Meta And Google Ads Certification
Boost up Program for Mastermind & Growth Hack
On Campus
Course Duration- 1 month
Placementship Plus
Course Objectives:
Understand key concepts of online advertising on Meta & Google.
Learn audience targeting, ad creation, and campaign optimization.
Manage budgets and bids to maximize ROI.
Analyze performance using analytics for better decision-making.
Meta & google Ads Certification
Module 1: Introduction to Digital Advertising
- The Importance of Digital Advertising
- Overview of Meta Ads and Google Ads
- Key Differences and Use Cases
- Understanding Common Ad Metrics (CPC, CTR, ROAS, CPM)
Module 2:Getting Started with Meta Ads (PART-1 : Meta Ads)
- Introduction to Meta Platforms (Facebook, Instagram, WhatsApp, Messenger)
- Setting Up Meta Business Manager and Ads Manager
- Understanding Campaign Structure: Campaign > Ad Set > Ad
- Setting Up Facebook Pixel and Conversion API (CAPI)
Module 3:Campaign Objectives and Targeting
- Awareness, Consideration, and Conversion Objectives
- Audience Targeting:
- Core Audiences (Demographics, Interests, Behaviors)
- Custom Audiences
- Lookalike Audiences
- A/B Testing and Audience Segmentation
Module 4:Ad Creative and Formats
- Types of Meta Ads:
- Image Ads, Video Ads, Carousel Ads, Collection Ads, Instant Experiences
- Best Practices for Ad Copy and Design
- Tools for Creating Meta Ads (Canva, Adobe Express)
Module 5:Campaign Optimization and Analytics
- Setting Budgets and Bidding Strategies
- Understanding Key Metrics: Reach, Impressions, Engagement
- Analyzing Performance Using Ads Manager
- Scaling Campaigns and Advanced Retargeting
Module 6: Introduction to Google Ads (PART-2 : Google Ads)
- Understanding Google Ads Ecosystem: Search, Display, Shopping, YouTube, and App Ads
- Setting Up a Google Ads Account
- Understanding Campaign Structure: Campaign > Ad Group > Ad
Module 7:Google Ads Campaign Types
- Search Campaigns:
- Keywords, Match Types, and Bidding Strategies
- Display Campaigns:
- Banner Ads and Audience Targeting
- Shopping Ads:
- Product Feed and Merchant Center Setup
- Video Campaigns:
- YouTube Ads Formats and Strategies
Module 8:Keyword Research and Targeting
- Keyword Research Tools (Google Keyword Planner, Ubersuggest)
- Negative Keywords and Search Query Reports
- Audience and Location Targeting
Module 9:Ad Copywriting and Extensions
- Writing Effective Ad Copy for Search Campaigns
- Using Ad Extensions (Sitelinks, Callouts, Price Extensions)
- Designing Effective Display Ads
Module 10:Optimization and Analytics
- Tracking Conversions Using Google Tag Manager
- Performance Metrics: Quality Score, Ad Rank, Impression Share
- Using Google Ads Reports for Campaign Optimization
- Automated Rules and Smart Bidding Strategies
Module 11:Comparing Meta Ads and Google Ads (PART-3)
- When to Use Meta Ads vs. Google Ads
- Cross-Platform Advertising Strategies
- Case Studies: Multi-Channel Campaigns
Module 12: Retargeting and Remarketing
- Retargeting Strategies with Meta Ads
- Remarketing Campaigns with Google Ads
- Combining Retargeting Across Both Platforms
Module 13: Analytics and Reporting
- Meta Ads Analytics: Ads Manager and Insights
- Google Ads Analytics: Google Analytics Integration
- Creating Multi-Platform Reports
Capstone Project
- Designing, Launching, and Optimizing Multi-Channel Campaigns
- Objective: Use both Meta Ads and Google Ads for a cohesive advertising strategy.
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End-to-End Career Assistance
Comprehensive Career Support to Help You Shine
Resume Build
Upgrade and polish resumes to make them stand out to potential employers.
Industry Relevant Training
Learn From digital marketing industry experts with real-world experience.
Project Presentation
Develop presentation skills and refine projects with constructive feedback from peers and instructors.
Career Guidance
Dedicated Assistance to help figure out the right step for your career.
Personalize Emphasis
We ensure each student receives focused as we teach them key concepts
Mock Interview Drill
Comprehensive Guidance to master interview skills & land your dream job.
Be in the spotlight by getting certified!
Industry-Recognized Certificate
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Stand Out in Job Market
Hammer out we need to socialize the comms with the wider stakeholder community exposing new ways to evolve
Your Passport to Career Growth
Focus on the customer journey we need to socialize the comms with the wider stakeholder community upsell window-licker
Offline
Online
Recorded
Total Program Fee:
₹30,500 ₹25,500
- Live instruction from Industry Veterans
- Vibrant community just like a College Campus
- Hands-on curriculum with Real-Life Projects
Apply Now
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