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Full Stack in Digital Marketing Certification
Course Duration- 180 Hours | Internship Plus
Course Objectives:
Learn to create and manage dynamic web applications with seamless backend and frontend integration
Build secure and efficient APIs using Laravel to enable robust communication between systems.
Analyze application performance and optimize database queries using Laravel's Eloquent ORM.
Prepare to develop, deploy, maintain scalable, full-stack web solutions for real-world business needs.
Industry Readiness Certification Programs
Full Stack in Digital Marketing Certification
The Full Stack PHP with Laravel Certification is designed to equip learners with the skills needed to develop robust, scalable, and dynamic web applications. This program focuses on mastering PHP, a widely-used server-side scripting language, and Laravel, one of the most powerful and user-friendly PHP frameworks. Participants will gain a deep understanding of backend development, database integration, API creation, and frontend technologies to build full-stack web solutions. The certification emphasizes hands-on training, enabling learners to create real-world applications with Laravel's elegant syntax and powerful tools.
This Course is Suitable For
- Aspiring Web Developers: Individuals looking to build a strong foundation in web development and master both frontend and backend technologies.
- Software Developers: Professionals seeking to enhance their programming skills and learn to develop dynamic web applications using PHP and Laravel.
- Computer Science Students: Learners aiming to gain practical experience in full-stack development as part of their educational curriculum.
- IT Professionals: Technology enthusiasts who wish to stay current with modern web development practices and tools.
Course Syllabus Highlights:
Module 1:Introduction to Digital Marketing
- What is Digital Marketing?
- Differences between Traditional Marketing and Digital Marketing
- The Digital Marketing Ecosystem
- Key Trends in Digital Marketing
- How digital marketing integrates with business strategy
- Understanding customer behavior in the digital age
- The benefits of digital marketing for businesses of all sizes
Module 2:Website Development & User Experience (UX)
- Basic concepts of web development: HTML, CSS, CMS (WordPress, Wix, etc.)
- Website design essentials for digital marketing
- Importance of UX/UI for digital marketing success
- Best practices for website usability and design
- Website optimization for speed and mobile responsiveness
- Website Analytics: Using Google Analytics to track user behavior
Module 3: Search Engine Optimization (SEO)
- What is SEO and why is it important?
- Types of SEO: On-page, off-page, and technical SEO
- Keyword research and analysis
- Optimizing title tags, meta descriptions, and header tags
- Content creation for SEO: How to create SEO-friendly content
- Link-building strategies
- Social signals and their role in SEO
- Site structure and navigation
- Mobile optimization and AMP (Accelerated Mobile Pages)
- Structured data and schema markup
- Page speed optimization
- Google Search Console, SEMrush, Ahrefs, Moz
- Keyword research tools and content analysis
Module 4: Pay-Per-Click (PPC) & Google Ads
- What is PPC and how does it work?
- Overview of Google Ads, Bing Ads, and other PPC platforms
- Setting up and managing Google Ads campaigns
- Keyword selection and bidding strategies
- Ad formats: Text ads, display ads, and video ads
- Writing effective ad copy
- A/B testing and conversion rate optimization (CRO)
- Tracking ROI and adjusting budgets
- Ad extensions and targeting options
- Setting up retargeting campaigns
- Tools and strategies for remarketing
Module 5:Social Media Marketing
- Major platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube
- Audience targeting on social media
- Platform-specific strategies and best practices
- Creating a social media marketing plan
- Content types: Posts, Stories, Videos, and Ads
- Scheduling and consistency
- User-generated content and community building
- Facebook Ads and Instagram Ads
- LinkedIn Ads and Twitter Ads
- Advanced targeting options (demographics, interests, lookalike audiences)
- Key performance metrics: Engagement, Reach, Impressions, and Clicks
- Tools for tracking performance: Facebook Insights, Twitter Analytics, etc.
Module 6:Content Marketing
- Types of content: Blogs, infographics, podcasts, videos, etc.
- Building a content strategy aligned with business goals
- The content creation process: Planning, writing, designing, and distribution
- How to effectively promote content via social media, email, and paid media
- Content syndication and guest posting
- Metrics for measuring content effectiveness (views, shares, comments)
- Tools for tracking content performance: Buzzsumo, Google Analytics, etc.
Module 7: Email Marketing
- Strategies for building an email subscriber list
- Opt-in forms, lead magnets, and gated content
- Types of email campaigns: Newsletters, promotional emails, drip campaigns, and transactional emails
- Creating effective email copy and designs
- Personalization and segmentation for higher engagement
- Setting up automated email workflows
- Triggered emails and behavioral targeting
- Open rates, click-through rates (CTR), conversion rates, and bounce rates
- Tools for email campaign management: Mailchimp, ConvertKit, ActiveCampaign
Module 8:Affiliate Marketing
- TOverview of affiliate marketing and how it works
- Different affiliate models: Pay-per-click, pay-per-sale, pay-per-lead
- Finding and partnering with affiliates
- Tools for affiliate tracking and management
- Promoting affiliate products effectively
- Tracking performance and commissions
- Legal and ethical issues in affiliate marketing
Module 9: Video Marketing
- Trends and statistics around video consumption
- Types of video content: Explainers, product demos, customer testimonials, tutorials
- How to create compelling video content (scriptwriting, shooting, and editing)
- Tools for video creation: Adobe Premiere, Final Cut Pro, etc.
- Key video metrics: Views, watch time, engagement, CTR
- Tools for tracking video performance: YouTube Analytics, Vimeo Stats
Module 10: Analytics and Reporting
- Why analytics is crucial for digital marketing
- Key performance indicators (KPIs) in digital marketing
- Setting up Google Analytics for your website
- Tracking user behavior, conversions, and e-commerce data
- Creating custom reports and dashboards
- Attribution modeling and understanding the customer journey
- Heatmaps and session recording tools (Hotjar, Crazy Egg)
Module 11: Conversion Rate Optimization (CRO)
- What is Conversion Rate Optimization (CRO)?
- Importance of user experience (UX) in conversions
- A/B testing: How to set up and interpret results
- Landing page optimization
- Improving forms and calls-to-action (CTAs)
- Optimizely, Unbounce, Google Optimize, etc.
Module 12: Digital Marketing Strategy & Trends
- Defining clear business goals and KPIs
- Creating buyer personas
- Budgeting and resource allocation
- AI in digital marketing (ChatGPT, personalization, automation)
- Voice search and its impact on SEO
- The rise of podcasts and long-form video content
- Privacy regulations (GDPR, CCPA) and their impact on marketing
Course Final Project
- Develop a complete digital marketing strategy for a real or hypothetical business
- Include SEO, PPC, social media, email marketing, and content marketing strategies
- Present the results and performance metrics
What You'll Learn?
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PHP Programming Basics
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Laravel Framework
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MVC Architecture
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Routing and Middleware
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Database Management
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Building RESTful APIs
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Frontend Technologies
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