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Digital Marketing

Full Stack in Digital Marketing Certification

Boost up Program for Mastermind & Growth Hack

On Campus Course Duration- 180 Hourse Placementship Plus

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Course Objectives:

Understand Python syntax, libraries, and frameworks.

Understand the Model-View-Template (MVT) architecture.

Build and consume RESTful APIs for application functionality.

Deploy Django applications to cloud platforms (e.g., AWS, Heroku, or Azure).

Full Stack in Digital Marketing Certification

overview
Industry Demand
syllabus
FAQ
Project & Training

Module 1:Introduction to Digital Marketing

Overview of Digital Marketing

What is Digital Marketing?
Differences between Traditional Marketing and Digital Marketing
The Digital Marketing Ecosystem
Key Trends in Digital Marketing

The Role of Digital Marketing in Business

How digital marketing integrates with business strategy
Understanding customer behavior in the digital age
The benefits of digital marketing for businesses of all sizes

Module 2:Website Development & User Experience (UX)

Introduction to Website Creation

Basic concepts of web development: HTML, CSS, CMS (WordPress, Wix, etc.)
Website design essentials for digital marketing

User Experience (UX)

Importance of UX/UI for digital marketing success
Best practices for website usability and design
Website optimization for speed and mobile responsiveness
Website Analytics: Using Google Analytics to track user behavior

Module 3: Search Engine Optimization (SEO)

SEO Fundamentals

What is SEO and why is it important?
Types of SEO: On-page, off-page, and technical SEO

On-Page SEO Techniques

Keyword research and analysis
Optimizing title tags, meta descriptions, and header tags
Content creation for SEO: How to create SEO-friendly content

Off-Page SEO Techniques

Link-building strategies
Social signals and their role in SEO

Technical SEO

Site structure and navigation
Mobile optimization and AMP (Accelerated Mobile Pages)
Structured data and schema markup
Page speed optimization

SEO Tools & Analytics

Google Search Console, SEMrush, Ahrefs, Moz
Keyword research tools and content analysis

Module 4: Pay-Per-Click (PPC) & Google Ads

Introduction to PPC

What is PPC and how does it work?
Overview of Google Ads, Bing Ads, and other PPC platforms

Google Ads Fundamentals

Setting up and managing Google Ads campaigns
Keyword selection and bidding strategies
Ad formats: Text ads, display ads, and video ads
Writing effective ad copy

Campaign Optimization

A/B testing and conversion rate optimization (CRO)
Tracking ROI and adjusting budgets
Ad extensions and targeting options

Remarketing and Retargeting

Setting up retargeting campaigns
Tools and strategies for remarketing

Module 5:Social Media Marketing

Overview of Social Media Platforms

Major platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube
Audience targeting on social media
Platform-specific strategies and best practices

Social Media Strategy & Content Creation

Creating a social media marketing plan
Content types: Posts, Stories, Videos, and Ads
Scheduling and consistency
User-generated content and community building

Social Media Advertising

Facebook Ads and Instagram Ads
LinkedIn Ads and Twitter Ads
Advanced targeting options (demographics, interests, lookalike audiences)

Social Media Analytics

Key performance metrics: Engagement, Reach, Impressions, and Clicks
Tools for tracking performance: Facebook Insights, Twitter Analytics, etc.

Module 6:Content Marketing

Content Creation & Strategy

Types of content: Blogs, infographics, podcasts, videos, etc.
Building a content strategy aligned with business goals
The content creation process: Planning, writing, designing, and distribution

Content Distribution & Promotion

How to effectively promote content via social media, email, and paid media
Content syndication and guest posting

Content Marketing Analytics

Metrics for measuring content effectiveness (views, shares, comments)
Tools for tracking content performance: Buzzsumo, Google Analytics, etc.

Module 7: Email Marketing

Building an Email List

Strategies for building an email subscriber list
Opt-in forms, lead magnets, and gated content

Email Marketing Campaigns

Types of email campaigns: Newsletters, promotional emails, drip campaigns, and transactional emails
Creating effective email copy and designs
Personalization and segmentation for higher engagement

Email Automation

Setting up automated email workflows
Triggered emails and behavioral targeting

Email Marketing Metrics

Open rates, click-through rates (CTR), conversion rates, and bounce rates
Tools for email campaign management: Mailchimp, ConvertKit, ActiveCampaign

Module 8:Affiliate Marketing

What is Affiliate Marketing?

TOverview of affiliate marketing and how it works
Different affiliate models: Pay-per-click, pay-per-sale, pay-per-lead

Setting Up Affiliate Marketing Campaigns

Finding and partnering with affiliates
Tools for affiliate tracking and management

Optimizing Affiliate Marketing

Promoting affiliate products effectively
Tracking performance and commissions
Legal and ethical issues in affiliate marketing

Module 9: Video Marketing

Importance of Video Marketing

Trends and statistics around video consumption
Types of video content: Explainers, product demos, customer testimonials, tutorials

Video Creation and Production

How to create compelling video content (scriptwriting, shooting, and editing)
Tools for video creation: Adobe Premiere, Final Cut Pro, etc.

Video Analytics

Key video metrics: Views, watch time, engagement, CTR
Tools for tracking video performance: YouTube Analytics, Vimeo Stats

Module 10: Analytics and Reporting

Introduction to Digital Analytics

Why analytics is crucial for digital marketing
Key performance indicators (KPIs) in digital marketing

Google Analytics

Setting up Google Analytics for your website
Tracking user behavior, conversions, and e-commerce data
Creating custom reports and dashboards

Advanced Analytics

Attribution modeling and understanding the customer journey
Heatmaps and session recording tools (Hotjar, Crazy Egg)

Module 11: Conversion Rate Optimization (CRO)

CRO Fundamentals

What is Conversion Rate Optimization (CRO)?
Importance of user experience (UX) in conversions

CRO Techniques

A/B testing: How to set up and interpret results
Landing page optimization
Improving forms and calls-to-action (CTAs)

Tools for CRO

Optimizely, Unbounce, Google Optimize, etc.

Module 12: Digital Marketing Strategy & Trends

Building a Digital Marketing Strategy

Defining clear business goals and KPIs
Creating buyer personas
Budgeting and resource allocation

Current Trends in Digital Marketing

AI in digital marketing (ChatGPT, personalization, automation)
Voice search and its impact on SEO
The rise of podcasts and long-form video content
Privacy regulations (GDPR, CCPA) and their impact on marketing

Course Final Project

Capstone Project

Develop a complete digital marketing strategy for a real or hypothetical business
Include SEO, PPC, social media, email marketing, and content marketing strategies
Present the results and performance metrics