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Boost up Program for Mastermind & Growth Hack
Professional Certification in Digital Marketing
Traditional vs. Digital Marketing
Duration-6 Months | 320 Hrs. Applied learning | 240 Hrs Self Practice learning
1.1 Mock Interview | 10+ Industry Project | Case Studies
One-on-one with Industry Mentors
10 Live Master Sessions for a period of 4 Months
Learn from Industry Practitioners
Logical Resume Preparation
Enquiry Now
Diwali Special Offer Upto 50% Off First 100 Students
Courses Curriculam
Introduction to Marketing
- Consumers & Consumption
- Market Research & Niche Potential
- Competitor Analysis.
- Market Research & Niche Potential
- Market Research & Niche Potential
- Market Research & Niche Potential
Digital Marketing Prospective
- Digital Marketing Foundation and Eco System
- Digital VS Traditional Marketing
- Why care about Digital Marketing
- Revisiting Market Mix – Digital Perspective with Case Study
- Opportunities in Digital Marketing in India
Understanding The Digital Customer
- Person as in Digital Marketing
- Developing, Using and Refining Personas
- The Personas and user Journeys
- Consumer Journey Mapping Frameworks
- Digital Marketing MIX and Digital Models
- Case-based Discussions
- Branding, Brand Equity, Brand Models with Examples
Building Business Website & Presence
- Elements, Site Content and Design
- Rules and Hook framework
- Creating a WordPress CMS/Canva Website
- Usability Testing, Launch and Management
- Information Architecture and Wireframes
- Case-based Discussions
- Visual Design, Implementation and Testing
Search Engine Marketing:SEO and Paid, Live Project
- Basics of SEO: On-page and Off-page
- Methods and Best Practices for Traffic
- Building
- Website Content Optimization
- Use of Backlinks
- Paid and Organic Search
- Choosing the Right Keywords
- Keyword Research Tools
- Google Adwords
- Keyword Strategy, Performance & Audit
- Set Up, Manage and Optimise a Google Ad
- Campaign
- Google Analytics
- Technical Optimization
- Future of SEO - Video, Voice, Mobile, Local
- SEO For Blog
Content Marketing
- Content Marketing vs Advertising
- Content Marketing Strategy & Promotions
- Content Marketing Ecosystem
- Using Content for Storytelling
- Message Architecture and Thought Leadership
- Producing, Optimizing, Distributing and Integrating Content
- Content for Blogs and Videos
- Integrated Content Marketing
- Copywriting for Social Media
Blog Creation Project
- Introduction to Plesk & WordPress
- Blog Guidelines
- Integrating Analytics
Email Marketing
- Email Marketing Analysis, Strategy & Optimization
- Email: Branding and Retention Tools
- Email Marketing as a Process
- Contacts and Lists
- Effective Email Strategy
- Goals & Components
- Building an Email Campaign
- Tone, Subject Lines, Email Body Copy
Media Planning and Buying
- Preparing a Media Brief
- Key Terminologies
- Types of Advertisements
- Advanced Media Management
Social, Mobile and Influencer Marketing Live Project
- Social Media Marketing - Trends
- Social Media Marketing as Content Marketing
- Paid, Earned and Shared Media
- Social Media Landscape and Platforms - An Overview
- Social Media Strategy and Selecting the Right Channels
- Publishing on Social Media
- Interacting with Customers on Social Media
- Facebook, Instagram and Snapchat Marketing
- Twitter, Linkedin and Youtube Marketing
- Mobile Advertising
- Facebook Live Campaign
- Popular Social Media Channels
- Social Media Plan
- Social Media Execution Strategies – Paid & Organic
- Online Reputation Management
- Social Media Ad Formats
- Measuring Social Media Performance
- Organic & Paid YouTube Marketing
Go for the Placement
Career Support:
- Career Counselling and Interview Preparation Guidance.
- Internationally Recognized Certification Guidance (Google, Microsoft Bing, and HubSpot).
- Project Management & Mindset Program
- Personal Branding & Earning As A Digital Marketing Freelancer Guidance
E-commerce and Affiliate Marketing
- E-commerce Fundamentals and Business
- Models
- Free and Paid Traffic for E-commerce
- Optimizing Conversions for E-commerce
- Affiliate Marketing
Descriptive, Predictive and Prescriptive
- Descriptive, Predictive and Prescriptive
- Analytics
- Market Basket Analysis
- Sentiment Analysis
- Segmentation, Targeting and Positioning
- Segmentation, Targeting and Positioning
- Marketing Management through the Concept of 4Ps
Display Advertising
- Types of Display Ads
- Banner Blindness & Moment-based Marketing
Integrated Marketing Strategy and Planning in the DW
- Digital Communication Strategy, Framework
- Branding for Digital Communications
- Personal Branding in a Digital World
- Getting Ready for Digital Marketing Plan & Roles
Search Engine Marketing (SEM)
- Creating an SEM Campaign
- Budgeting, Bidding, Keyword Match & Conversion Tracking
- Keyword Planning
- Landing Page
- SEM Metrics
SEM Live Project
- Search Ad Campaign
Remarketing
- Remarketing with Google Analytics
- Remarketing with Facebook Ads
- Remarketing with Mobile Ads
Digital Marketing Channels and Metrics
- List of Digital Marketing Channels
- Mapping Channels to Funnel Stages
- Digital Marketing Framework
- Digital Media Metrics
- Digital Marketing Metrics at Funnel Stages Revenu
- Revenue Metrics
Advanced Digital Marketing Using Chat GPT
- Introduction to ChatGPT
- How to use ChatGPT to generate website content
- Job Landscape Change with ChatGPT
- Using ChatGPT for Keyword Generation
- Understanding the limitation of AI in Digital Marketing
- ChatGPT Marketing use cases.
Hot to Be a Freelancer
- Role and importance
- Attract Clients
- Pricing Your Work
Web Analytics Live Project
- Introduction to web analytics
- Marketing Analytics Data Collection
- Google Analytics Walkthrough
- Analyse Data for Google Merchandise Store
- Google Analytics Reports
Get Certified and Grow your career
You will receive a certificate from ESS Institute for completing the Digital Marketing course that will help you find the most relevant jobs like...
- Digital Marketing Manager
- SEM Manager
- SEO Specialist
- Social Media
- Content Manager
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Frequently Asked Questions
What is digital marketing?
Digital marketing refers to promoting products or services through online channels like search
engines, social media, email, and websites. It includes various
strategies to reach and engage a target audience.
Why is digital marketing important for my business?
Digital marketing allows you to reach a broader audience, track results, and make data-driven
decisions. It’s more cost-effective than traditional marketing
than traditional marketing and enables you to target specific demographics and measure ROI precisely.
What are the main types of digital marketing?
Key types include search engine optimization (SEO), content marketing, social media
marketing, email marketing, pay-per-click (PPC) advertising, and affiliate marketing.
What is SEO, and why does it matter?
SEO (Search Engine Optimization) improves your website’s visibility in search engines, which can increase organic
traffic. Higher visibility can lead to more visitors, brand awareness, and potential customers
How long does it take to see results from SEO?
SEO is a long-term strategy. It typically takes 3 to 6 months to see significant results, but
this depends on competition, keywords, and your website’s current SEO status.
What is PPC advertising?
PPC (Pay-Per-Click) is a form of online advertising where you pay each time someone clicks on your ad.
Common platforms include Google Ads, Bing Ads, and social media channels.
How often should I post on social media?
Posting frequency varies by platform and audience. Generally, consistency is more important
than quantity. For example, once
daily on Facebook and Instagram and multiple times daily on Twitter can be effective.
How does email marketing work?
Email marketing involves sending targeted messages to potential or existing customers to build
relationships, increase engagement, and drive sales.
Effective emails often provide valuable information, promotions, or personalized content.
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