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Website SEO Expert in Digital Marketing
Boost up Program for Mastermind & Growth Hack
Duration-6 Months | 320 Hrs. Applied learning | 240 Hrs Self Practice learning
1.1 Mock Interview | 10+ Industry Project | Case Studies
One-on-one with Industry Mentors
10 Live Master Sessions for a period of 4 Months
Learn from Industry Practitioners
Logical Resume Preparation
Enquiry Now
Diwali Special Offer Upto 50% Off First 100 Students
Courses Curriculam
Search Engine Marketing:SEO and Paid, Live Project
- Basics of SEO: On-page and Off-page
- Methods and Best Practices for Traffic
- Building
- Website Content Optimization
- Use of Backlinks
- Paid and Organic Search
- Choosing the Right Keywords
- Keyword Research Tools
- Google Adwords
- Keyword Strategy, Performance & Audit
- Set Up, Manage and Optimise a Google Ad
- Campaign
- Google Analytics
- Technical Optimization
- Future of SEO - Video, Voice, Mobile, Local
- SEO For Blog
Content Marketing
- Content Marketing vs Advertising
- Content Marketing Strategy & Promotions
- Content Marketing Ecosystem
- Using Content for Storytelling
- Message Architecture and Thought Leadership
- Producing, Optimizing, Distributing and Integrating Content
- Content for Blogs and Videos
- Integrated Content Marketing
- Copywriting for Social Media
Blog Creation Project
- Introduction to Plesk & WordPress
- Blog Guidelines
- Integrating Analytics
Email Marketing
- Email Marketing Analysis, Strategy & Optimization
- Email: Branding and Retention Tools
- Email Marketing as a Process
- Contacts and Lists
- Effective Email Strategy
- Goals & Components
- Building an Email Campaign
- Tone, Subject Lines, Email Body Copy
Media Planning and Buying
- Preparing a Media Brief
- Key Terminologies
- Types of Advertisements
- Advanced Media Management
Introduction to SEO and Digital Marketing
- Understanding Digital Marketing
- SEO Basics
- Types of Advertisements
- Advanced Media Management
Keyword Research and Analysis
- Keyword Research Fundamentals
- Keyword Research Tools and Techniques
- Implementing Keywords
On-Page SEO
- Content Optimization
- HTML and Tags
- Internal Linking Strategies
Technical SEO
- Mobile SEO
- Website Speed Optimization
- Indexing and Crawling
Off-Page SEO
- Link Building
- Social Media and SEO
- Brand Mentions and Reputation Management
Content Marketing and SEO
- Content Strategy and Planning
- Optimizing Content for Search
- SEO for Different Content Types
Local SEO
- Introduction to Local SEO
- Optimizing Google My Business (GMB)
- Local Citations and NAP Consistency
Analytics and Reporting
- Google Analytics and Search Console
- SEO Reporting
- SEO Audits
Advanced SEO Techniques
- Schema Markup and Rich Snippets
- Voice Search Optimization
- International SEO
SEO Tools and Resources
- Essential SEO Tools
- Automation and Workflow
- Continuous Learning and SEO Trends
SEO Project and Case Studies
- Real-World SEO Project
- Case Studies and Analysis
Digital Marketing Channels and Metrics
- List of Digital Marketing Channels
- Mapping Channels to Funnel Stages
- Digital Marketing Framework
- Digital Media Metrics
- Digital Marketing Metrics at Funnel Stages Revenu
- Revenue Metrics
Advanced Digital Marketing Using Chat GPT
- Introduction to ChatGPT
- How to use ChatGPT to generate website content
- Job Landscape Change with ChatGPT
- Using ChatGPT for Keyword Generation
- Understanding the limitation of AI in Digital Marketing
- ChatGPT Marketing use cases.
Hot to Be a Freelancer
- Role and importance
- Attract Clients
- Pricing Your Work
Web Analytics Live Project
- Introduction to web analytics
- Marketing Analytics Data Collection
- Google Analytics Walkthrough
- Analyse Data for Google Merchandise Store
- Google Analytics Reports
Get Certified and Grow your career
You will receive a certificate from ESS Institute for completing the Digital Marketing course that will help you find the most relevant jobs like...
- Digital Marketing Manager
- SEM Manager
- SEO Specialist
- Social Media
- Content Manager
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Frequently Asked Questions
What is SEO, and why is it important?
SEO, or Search Engine Optimization, is the process of improving your website’s visibility on
search engines like Google. Good SEO helps your site appear
higher in search results, which can increase website traffic and attract potential customers.
How long does it take to see results from SEO?
SEO is a long-term strategy. While some changes might show results in a few weeks, significant
improvements typically take 3-6 months, depending on the competitiveness
of your industry and keywords.
What services do you offer as part of SEO?
Our SEO services include keyword research, on-page optimization, technical SEO, link building, content creation, and
performance tracking. We tailor each SEO plan to meet the unique needs of our clients.
What’s the difference between on-page and off-page SEO?
On-page SEO involves optimizing elements on your website (e.g., keywords, meta tags, content quality). Off-page SEO refers to actions taken outside your site, such as
building high-quality backlinks and social media engagement to improve your site's authority.
Can you guarantee a #1 ranking on Google?
No one can guarantee a #1 ranking, as Google’s algorithms are complex and constantly evolving. However, we use
industry best practices and data-driven strategies to improve your chances of ranking well.
What is keyword research, and why is it important?
Keyword research is the process of identifying terms your target audience is searching for. This helps us optimize your site to appear
in relevant searches, increasing your visibility and attracting quality traffic.
How do you measure the success of SEO efforts?
We use metrics like search rankings, organic traffic, bounce rates, and conversion rates to track SEO success.
We provide monthly reports and adjust our strategies to ensure continuous improvement.
What is the cost of SEO services?
SEO costs vary based on your goals, competition, and project scope. Contact us for a free consultation,
and we’ll provide a tailored quote for your needs.
Why should I choose your SEO services over others?
We offer a results-driven approach with customized strategies, transparent reporting, and a commitment to long-term growth. Our team of experts is
dedicated to staying up-to-date with SEO trends and best practices to maximize your success.
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