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Boost up Program for Mastermind & Growth Hack
Meta & Google Ads Certification
Course Duration- 1 months | Internship Plus
Course Objectives:
Understand the core concepts and principles of online advertising on Meta and Google platforms.
Gain proficiency in audience targeting, ad creation, and campaign optimization strategies.
Learn to set up and manage budgets and bids effectively to maximize return on investment (ROI).
Analyze campaign performance using analytics tools to make data-driven decisions for improvement.
Industry Readiness Certification Programs
Meta & google Ads Certification
The Meta Ads Certification equips individuals with the knowledge and skills to effectively create, manage, and optimize advertising campaigns on Meta platforms, including Facebook and Instagram. This certification focuses on leveraging Meta's advertising tools to reach specific audiences, engage users, and achieve marketing objectives through strategic ad placements and creative content. The Google Ads Certification provides comprehensive training in using Google Ads to design and manage successful advertising campaigns across various formats, including search, display, and video. Participants will learn how to target the right audiences, utilize keywords effectively, set budgets, and analyze campaign performance to drive traffic and conversions while maximizing return on investment (ROI)
This Course is Suitable For
- Digital Marketing Professionals: Individuals looking to enhance their skill set in online advertising and stay updated with the latest trends and tools.
- Marketing Managers:Professionals seeking to develop and execute data-driven advertising strategies to improve brand visibility and drive conversions.
- Content Creators: Individuals aiming to understand how to leverage ads on Meta and Google platforms to promote their content and grow their audience.
Course Syllabus Highlights:
Module 1: Introduction to Digital Advertising
- The Importance of Digital Advertising
- Overview of Meta Ads and Google Ads
- Key Differences and Use Cases
- Understanding Common Ad Metrics (CPC, CTR, ROAS, CPM)
Module 2:Getting Started with Meta Ads (PART-1 : Meta Ads)
- Introduction to Meta Platforms (Facebook, Instagram, WhatsApp, Messenger)
- Setting Up Meta Business Manager and Ads Manager
- Understanding Campaign Structure: Campaign > Ad Set > Ad
- Setting Up Facebook Pixel and Conversion API (CAPI)
Module 3:Campaign Objectives and Targeting
- Awareness, Consideration, and Conversion Objectives
- Audience Targeting:
- Core Audiences (Demographics, Interests, Behaviors)
- Custom Audiences
- Lookalike Audiences
- A/B Testing and Audience Segmentation
Module 4:Ad Creative and Formats
- Types of Meta Ads:
- Image Ads, Video Ads, Carousel Ads, Collection Ads, Instant Experiences
- Best Practices for Ad Copy and Design
- Tools for Creating Meta Ads (Canva, Adobe Express)
Module 5:Campaign Optimization and Analytics
- Setting Budgets and Bidding Strategies
- Understanding Key Metrics: Reach, Impressions, Engagement
- Analyzing Performance Using Ads Manager
- Scaling Campaigns and Advanced Retargeting
Module 6: Introduction to Google Ads (PART-2 : Google Ads)
- Understanding Google Ads Ecosystem: Search, Display, Shopping, YouTube, and App Ads
- Setting Up a Google Ads Account
- Understanding Campaign Structure: Campaign > Ad Group > Ad
Module 7:Google Ads Campaign Types
- Search Campaigns:
- Keywords, Match Types, and Bidding Strategies
- Display Campaigns:
- Banner Ads and Audience Targeting
- Shopping Ads:
- Product Feed and Merchant Center Setup
- Video Campaigns:
- YouTube Ads Formats and Strategies
Module 8:Keyword Research and Targeting
- Keyword Research Tools (Google Keyword Planner, Ubersuggest)
- Negative Keywords and Search Query Reports
- Audience and Location Targeting
Module 9:Ad Copywriting and Extensions
- Writing Effective Ad Copy for Search Campaigns
- Using Ad Extensions (Sitelinks, Callouts, Price Extensions)
- Designing Effective Display Ads
Module 10:Optimization and Analytics
- Tracking Conversions Using Google Tag Manager
- Performance Metrics: Quality Score, Ad Rank, Impression Share
- Using Google Ads Reports for Campaign Optimization
- Automated Rules and Smart Bidding Strategies
Module 11:Comparing Meta Ads and Google Ads (PART-3)
- When to Use Meta Ads vs. Google Ads
- Cross-Platform Advertising Strategies
- Case Studies: Multi-Channel Campaigns
Module 12: Retargeting and Remarketing
- Retargeting Strategies with Meta Ads
- Remarketing Campaigns with Google Ads
- Combining Retargeting Across Both Platforms
Module 13: Analytics and Reporting
- Meta Ads Analytics: Ads Manager and Insights
- Google Ads Analytics: Google Analytics Integration
- Creating Multi-Platform Reports
Capstone Project
- Designing, Launching, and Optimizing Multi-Channel Campaigns
- Objective: Use both Meta Ads and Google Ads for a cohesive advertising strategy.
What You'll Learn?
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SEO Fundamentals and Core Concepts
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Keyword Research and Analysis
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On-Page Optimization
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Technical SEO
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Off-Page SEO and Link Building
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Content Strategy for SEO
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SEO Tools and Resources
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