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Meta And Google Ads in Digital Marketing
Boost up Program for Mastermind & Growth Hack
Duration-6 Months | 320 Hrs. Applied learning | 240 Hrs Self Practice learning
1.1 Mock Interview | 10+ Industry Project | Case Studies
One-on-one with Industry Mentors
10 Live Master Sessions for a period of 4 Months
Learn from Industry Practitioners
Logical Resume Preparation
Enquiry Now
Diwali Special Offer Upto 50% Off First 100 Students
Courses Curriculam
Social, Mobile and Influencer Marketing Live Project
- Social Media Marketing - Trends
- Social Media Marketing as Content Marketing
- Paid, Earned and Shared Media
- Social Media Landscape and Platforms - An Overview
- Social Media Strategy and Selecting the Right Channels
- Publishing on Social Media
- Interacting with Customers on Social Media
- Facebook, Instagram and Snapchat Marketing
- Twitter, Linkedin and Youtube Marketing
- Mobile Advertising
- Facebook Live Campaign
- Popular Social Media Channels
- Social Media Plan
- Social Media Execution Strategies – Paid & Organic
- Online Reputation Management
- Social Media Ad Formats
- Measuring Social Media Performance
- Organic & Paid YouTube Marketing
Introduction to Digital Marketing and Social Media
- Overview of Digital Marketing Channels
- Social Media Basics
Developing a Social Media Strategy
- Understanding Business Goals and Audience
- Competitive Analysis
- Social Media Audit
Content Creation for Social Media
- Content Planning and Types
- Visual Content Creation
- Video Content Production
Copywriting and Storytelling for Social Media
- Writing Engaging Captions and Headlines
- Brand Voice and Tone
Platform-Specific Strategies
- Facebook and Instagram Marketing
- Twitter and LinkedIn Marketing
- TikTok and YouTube Marketing
- Pinterest Marketing
Community Management and Engagement
- Engaging with Followers
- Handling Negative Feedback and Crisis Management
Social Media Advertising
- Introduction to Paid Social Media Ads
- Facebook and Instagram Ads
- LinkedIn and Twitter Ads
- Ad Performance Tracking
Social Media Analytics and Reporting
- Using Analytics Tools
- Measuring Key Performance Indicators (KPIs)
- Creating Social Media Reports
Influencer Marketing and Collaboration
- Understanding Influencer Marketing
- Managing Influencer Campaigns
- Monitoring Influencer ROI
Social Media Trends and Best Practices
- Trends and Innovations in Social Media
- Ethics and Privacy in Social Media Marketing
Social Media Automation and Tools
- Automation Basics and Best Practices
- Top Tools for Social Media Management
- Monitoring and Social Listening Tools
Real-World Social Media Project
- Final Project
- Performance Review and Presentation
Get Certified and Grow your career
You will receive a certificate from ESS Institute for completing the Digital Marketing course that will help you find the most relevant jobs like...
- Digital Marketing Manager
- SEM Manager
- SEO Specialist
- Social Media
- Content Manager
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Frequently Asked Questions
What does a Social Media Expert do?
A Social Media Expert helps brands grow their online presence, engage with their audience, and
drive traffic to their website. This involves creating content, managing social
media accounts, running ad campaigns, analyzing performance, and building community engagement.
Why is social media important for my business?
Social media allows businesses to connect directly with their target audience, increase brand
visibility,
and drive sales. It also helps build brand loyalty and provides valuable customer insights.
Which social media platforms should my business be on?
The right platforms depend on your target audience and business goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, TikTok,
and Pinterest. We can help identify which platforms are most relevant to your brand.
How often should I post on social media?
Posting frequency varies based on the platform and audience engagement. Typically, consistency is more important than frequency. We’ll
create a content calendar that maximizes engagement without overwhelming your audience.
What type of content will you create for my brand?
We create a mix of content based on your goals—this may include images, videos, stories, infographics, and articles.
We ensure the content aligns with your brand voice and resonates with your audience.
How can social media improve my brand’s customer service?
Social media provides a direct communication channel with your customers, allowing for quick responses to questions and concerns. Prompt, friendly
responses improve customer satisfaction and build loyalty.
How do you measure the success of social media campaigns?
We measure success using metrics like engagement rate, follower growth, reach, website traffic, and conversions. We provide
regular reports to track progress and adjust our strategies as needed.
What is paid social media advertising, and do I need it?
Paid social media advertising involves creating ads on platforms like Facebook, Instagram, or LinkedIn. It’s an effective way to reach a larger audience, target specific demographics, and drive more
conversions. We can help determine if paid advertising is right for your business.
How do you handle negative comments on social media?
We respond to negative comments professionally and empathetically. Addressing issues openly and offering solutions can turn criticism into an opportunity to
showcase excellent customer service.
How long does it take to see results from social media efforts?
Building a loyal social media following and seeing significant results usually takes time—typically 3-6 months of consistent effort. Some campaigns, however, can
drive immediate engagement or traffic depending on their goals.
Do you offer social media strategy consultations?
Yes, we offer consultations to help businesses create effective social media strategies. Whether you need a full social
media plan or advice on specific platforms, we’re here to help.
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